Český sen
Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?
Género: Crimen, Documental
Emitir: Varhan Orchestrovič Bauer, Jaromír Kalina, Vít Klusák, Martin Přikryl, Filip Remunda, Eva Williams, Alexander Hemala
Tripulación: Morgan Spurlock (Executive Producer), Irena Taskovski (Producer), Vít Klusák (Director), Filip Remunda (Director), Filip Čermák (Executive Producer)
Palabra clave:
Český sen 2004
supermarket
commercial
disaster
consumerism
theme song
FAMU
Hypermarket Film
Cinemasound
Studio Mirage
Česká televize
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