IKEA: How Do They Really Do It?
Industry insiders, retail experts and former employees reveal the secrets of the the world's biggest furniture seller, IKEA: the tricks they use to get customers to spend, and how the massive maze-like warehouses are designed to keep people there for hours.
Género: Documental
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Tripulación: Harriet Scott (Executive Producer), Ben Algar (Producer), Steven Prior (Director)
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